Posts tagged ‘advertising’

Not So Subliminal MSN Ad

I don’t use Internet Explorer much (go get yourself a copy of Firefox) but MSN happens to be my homepage for IE. Anyway, I saw this ad for Kohl’s on MSN today and couldn’t help but notice the subliminal messaging.


In reality, Kohl’s just wants you to know that clicking their ad won’t force you away from the MSN page, but at first glance I thought wow that is pushy.

November 25, 2008 at 11:44 am Leave a comment

Sonic advertising

Over the last few months I have seen numerous commercials for Sonic Drive In. I myself have never seen a Sonic around the Detroit area and was curious after some people told me how good it was after visiting one in Florida.

I did some checking, and it turns out the closest Sonic to Detroit is in Fort Wayne Indiana, about a 200 mile drive (Sonics site tells me it’s 140 miles, but then when I ask for driving directions, the number magically turns to 194). So why would Sonic spend so much money advertising in the Detroit market when there isn’t even a Sonic in the state? Even if the eventual plans are to open one, months and months of advertising ahead of time can’t translate into huge profits on a 99 cent hot dog.

May 14, 2008 at 9:43 am 5 comments