Posts tagged ‘advertising’

Not So Subliminal MSN Ad

I don’t use Internet Explorer much (go get yourself a copy of Firefox) but MSN happens to be my homepage for IE. Anyway, I saw this ad for Kohl’s on MSN today and couldn’t help but notice the subliminal messaging.

kohls-msn-ad

In reality, Kohl’s just wants you to know that clicking their ad won’t force you away from the MSN page, but at first glance I thought wow that is pushy.

Advertisements

November 25, 2008 at 11:44 am Leave a comment

Sonic advertising

Over the last few months I have seen numerous commercials for Sonic Drive In. I myself have never seen a Sonic around the Detroit area and was curious after some people told me how good it was after visiting one in Florida.

I did some checking, and it turns out the closest Sonic to Detroit is in Fort Wayne Indiana, about a 200 mile drive (Sonics site tells me it’s 140 miles, but then when I ask for driving directions, the number magically turns to 194). So why would Sonic spend so much money advertising in the Detroit market when there isn’t even a Sonic in the state? Even if the eventual plans are to open one, months and months of advertising ahead of time can’t translate into huge profits on a 99 cent hot dog.

May 14, 2008 at 9:43 am 5 comments