Q-Tips: A Better Marketing Campaign

April 27, 2010 at 2:52 pm Leave a comment

I noticed in Target’s circular this morning a box of Q-tips for sale.  The box contains 750 Q-tips for $3.79.

I don’t know about you, but I don’t clean my ears out every single day.  Why not advertise this box as a whole year’s worth of Q-tips?  Or something to the tone of “Clean ears for less than a penny a day”.  Make people think about exactly what they are getting compared to the cost.  I think a year’s supply sounds pretty enticing, especially for less than four bucks.

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Entry filed under: Realizations. Tags: , .

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