Archive for April, 2010
Q-Tips: A Better Marketing Campaign
I noticed in Target’s circular this morning a box of Q-tips for sale. The box contains 750 Q-tips for $3.79.
I don’t know about you, but I don’t clean my ears out every single day. Why not advertise this box as a whole year’s worth of Q-tips? Or something to the tone of “Clean ears for less than a penny a day”. Make people think about exactly what they are getting compared to the cost. I think a year’s supply sounds pretty enticing, especially for less than four bucks.
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